Luxury Group International Returns to the 52nd Festival du Cinéma Américain de Deauville

Luxury Group International returned to Deauville this September for the 52nd edition of the Festival du Cinéma Américain de Deauville, held from the 4th to the 13th of September 2026 along the Normandy coast. Founded in 1975, the festival remains one of the most distinguished celebrations of American cinema in Europe, drawing actors, directors and industry figures to the historic seaside town each year — this edition presided over by actor and director Roschdy Zem.

Founder Mr. Marvin's presence at this year's festival was, in many ways, a homecoming. Having attended the 51st edition in 2025, his return to Deauville this year speaks to something beyond a single appearance — a continuing relationship with one of Europe's most enduring cultural stages, and with the elegant traditions of the Normandy coast that Luxury Group International has come to know well.

From the timbered villas along the seafront to the storied dining rooms of Deauville's grand hotels, the festival's atmosphere offered a fitting backdrop for reflection on the brand's own European journey — one shaped, much like Deauville itself, by a devotion to craftsmanship, heritage and quiet grandeur. This return reaffirms Luxury Group International's place within a circuit of prestigious cultural events across France, alongside its recent appearances at the Cannes Film Festival and the Monte-Carlo Television Festival, further cementing the brand's presence within Europe's luxury and cultural landscape.